[Chinese shoes Network - brand observation]: The Chinese gymnast Li Ning, who became a hero in 1984 when he won six medals at the Los Angeles Olympics. That the Olympic Games is the new China after a lapse of 32 years to participate in the inaugural Summer Olympics.
By 1990, Li Ning founded his own sportswear company Li Ning enterprises (Li-Ning). Li Ning, the company described as a blockbuster, 1999, the company's revenue reached 700 million yuan in China, Nike (Nike) and Adidas (Adidas) more than twice - the two com cheap jordans online panies in China, income was 300 million yuan and 1 one hundred million yuan.
Chinese middle class consumer spending growing, and they favor foreign brands, plus basketball and football soaring in popularity in China (Nike flagship basketball-related products, while adidas flagship football-related products), which Nike and Adidas sales in China exceeded the Li Ning Company.
Initially, the Li Ning Company with foreign competitors coincidence degree target market is very low. Li Ning, the company Cheap air jordan 12 ovo is selling mass-market casual wear, Nike and Adidas are selling professional standards of sports apparel; Li Ning Company is China's second and third-tier cities, the market leader, Nike and Adidas are Beijing and Shanghai market leader.
However, in 2001 (that year China won the right to host the 2008 Olympic Games), the Chinese people's interest in sports has reached a new height. Li Ning, the company tried to emulate foreign competitors marketing strategy.
?? brand ambassador: overseas company hired a star athlete Retro jordans for sale as a brand ambassador, such as Nike and American basketball player Michael ? Jordan (Michael Jordan) signed a contract with Adidas ? Kobe Bryant (Kobe Bryant) signed. Nike also achieved worldwide success with three Chinese sports stars contract, they are hurdler Liu Xiang, tennis champion Li Na and American Basketball Association (NBA) star Yao Ming.
Since Li Ning Li Ning is the company's most important brand ambassadors, consumers will start only with gymnastics Li Ning brand products linked.
?? Sponsor: Nike bask cheap foamposites etball activities in the field of major sponsors, Adidas main soccer field. Li Ning, the company sponsored the Chinese traditional sports strengths, such as diving and gymnastics, but these movements are not attractive to youth soccer and basketball so much.
2004 conducted an initial public offering (IPO), the Li Ning Company purchased the right to use the logo and NBA players in China marketing and advertising. But it is only brought to afford less well-known teams and activities.
Li Ning lit marking the opening of Retro jordans for sale the Beijing 2008 Olympic torch, but Adidas has won the sponsorship rights that session of the Olympic Games, which makes the company the right to provide clothing for the Chinese team.
?? logo and slogan: Li Ning's "L" brand logo and Nike's "Whirlwind" (Swoosh) logo strikingly similar, and it's "Anything is possible" (Anything is Possible) advertisement also with Nike The "Just do it" (Just Do It) not much difference.
2010, in order to attract "90" generation, Li Ning, the company launched a new effort. But the new slogan "to change it" (Make the Change) did not stimulate the enthusiasm of the target audience, but also alienated now on the age of the original customer base.
?? Pricing: Li Ning price increases in 2010, but the high-end customers find quality Nike and Adidas still better, while the low-end customers to choose the other lower-priced domestic brands.
At the end of 2005, Li Ning Company has 3,373 stores, after three years of development to 6245 stores, including new stores opened in the host city of the cheap jordans for sale Olympic project. Although Li Ning Company revenue in 2008 rose 54%, thus exceeding the Adidas, but the latter again by 2010 ahead of Li Ning Company.
Slowing inflation and economic growth began to affect consumer confidence. In 2011, the overall growth of sports apparel sales in 2010 from 20% to 13%. Nike, Adidas and Li Ning, the company's sales revenue in 2011 was 2 billion, 1.7 billion and $ 1.4 billion. The first half of 2012, sales growth of Nike and Adidas, Li Ning sales decline.
Li Ning, the company Cheap air jordans for sale failed to adapt to market development, its location so that consumers confused. The company's logo and slogan and too similar to its competitors, which makes consumers think it is an imitator.
brand companies must understand their audience, and constant innovation to meet changing consumer tastes. A brand in order to raise prices, must be a corresponding increase in their quality. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partners: Apparel IT)Nike Zoom Rookie LWP Galaxy cheap jordans for sale mens Glow edition available information 2013-12-08 22:19:10
Before we bring too luminous galactic version of the Nike Zoom Rookie LWP Penny Hardaway spy and galactic version of himself on foot Nike Zoom Rookie LWP spy, and recently Gentry Humphrey said, the shoe is expected to be possible public offering in September, the figure on the Paris events of the Galaxy debut release Nike Zoom Rookie LWP picture, the version of the foot and lower Tuhadawei Galaxy on the pattern on the shoes differ, and shoes are two circles shaped cheap jordan shoes for men blocks and outsole are made of luminous material, we expect specific release information in September, and we will continue to focus.many classic shoes have their own OG color, and now, Air Max Plus Nike with "Violet Persian" color back. Nike air max plus was born in 1996, is first to use tuned air cushion shoes, its characteristic is to realize the automatic adjustment of each air chamber pressure. May be the price reason, this kind of shoe is not much even after the complex moment. overwhelmed the Nike Air Max plus the Persian violet color in the all black mesh upper equipped with white wavy shape design and decoration, such as flame like shoes wrapped body, like the waves swept and. Swoosh logo, heel and forefoot are integrated into the Persian violet blue purple color theme echoed, visibility and palm air, domineering exposed, outstanding performance is evident.Nike the season again with the popular mixed shoes Roshe LD-1000 as a blueprint, bring a new "Obsidian" color Wool. With "Black/Veg Tan" before the shelves of similar color, this pair of shoes is a more suitable for autumn and winter wool material production, and to the popular "Obsidian" color tone, collocation of black leather Swoosh and followed by contrast, finally equipped with white light Phylon in the end all-match than simple ending. Full of high-end texture. At present, these shoes can be purchased through , Livestock , and other designated retailers, priced at $100 us dollars.
imagine the suede leather, matte material, ink in the bottom of one of the most popular elements into a pair of shoes. How is it? Recently, the double Nike Air Trainer 3 will use these familiar hot materials and elements, build a subject to the classic black and white ash, to create suede leather in the toe and the shoe body position, while Swoosh logo is covered with a matte "cloak" extends to the heel, and finally in the bottom to complete the blessing of ink overall, show good style. It is reported that the shoes are now on sale, interested friends may wish to find another way to start. Nike Air Nike Air
Tag: nike retro 14 , The Levis x Air Jordan 4 Release Details , jordan 7 sizing , nike air lebron 9 ,cheap jordans online for sale.
|link: htmoghr4959 , htmofkb4345 , htmoaavi18834 , htmokqe7884 , htmocix2287 , htmoadtk20812 , htmoblh1673 , htmobpi1778 , htmoaaoe18648 , htmohlm5734 , htmoof396 , htmolui8668 , htmofui4612 , htmoifz6267 , htmodqt3167 , htmoaahz18487 , htmokgu7640 , htmoapo1108 , htmoicw6186 , htmnirf6562||Home CopyRight By cheap retro jordans|