& Nbsp; & nbsp; & nbsp; & nbsp; & nbsp; [Chinese shoes Network - Brand Dynamics] clothing and shoes brand Adidas, Nike, Armani won to get 20 of the most influential in the China International Brand Award, are listed in 14, 17 and 20. What is the secret of their success it? BBC commissioned the world's brand research company Millward Brown (MillwardBrown) to find the reasons for their success.
Millward Brown, vice president of the Academy explained th cheap foamposites at the rise of China's middle class is a miracle, Chinese consumers are very concerned about those successful international brand products, before they did not have the ability to consume these luxuries.
credibility and prestige are the key successful international brands in China
Oscar said, there are two reasons for Chinese consumers is an important reason for the brand's international rather than domestic brands, the first, is trust, in the pas cheap jordans for sale t three years, due to various scandals and quality problems, the domestic consumption loses the trust of domestic brands. Second, it is a symbol of prestige and international brands of high-grade, to a rapidly growing middle class has great appeal.
20 strong brand's success there is one common factor is that they have long invested in China. This 20 brands include: KFC, high dew, Apple, McDonald's, secret, Coca-Cola, Carrefour, Pantene, Gillette, Ad cheap jordans online idas, L'Oreal, Samsung, Nike, Volkswagen and Armani.
changing Chinese market
Another important reason is to understand the Chinese market, to adapt to the rapidly changing Chinese market, we must not look to the experience of mature markets Chinese market, success comes to those familiar with the business needs of Chinese consumers.
dare cities outside Beijing and Shanghai shop
For example: sports brand Adidas last year opened 800 points, half cheap jordan shoes for men open in the secondary and tertiary cities. There are many international brands put their success down to the choice of China's best talent and the best partner that they can better understand Chinese consumers.
Louis Vuitton, Hermes, Gucci and Prada become the top luxury brand
As part of the study, Millward Brown in 2011 - between 2013 to 60,000 Chinese consumers face to face survey, also published the top 10 most valuable luxury brand a book. Lo Retro jordans for sale uis Vuitton, Hermes, Gucci and Prada and other brands to enter them.
Millward Brown Global Account Director, said when Pete summary: Research shows that in the past three years, the Chinese brand reputation severe downturn, international brands the opportunity to expand, because China consuming more emphasis on product quality and value. (Chinese shoes Network - the most authoritative and most professional Footwear News, Media Partner: Apparel IT & Cheap air jordans for sale nbsp;)Chinese shoes Network December 8 hearing, individuality and fresh vitality adidas NEO Label sports lifestyle brand, today announced the super popular idol Eddie a new term brand spokesperson. The event, surrounded by Eddie in the model T station serves, dynamic interpretation of the adidas NEO Label pop and traditional elements mix and match the color combination New Year "Dragon Double Happiness" Happy NEO Year wish the audience in a festive at Cheap air jordan 12 ovo mosphere overflowing. The adidas NEO Sheng invited to join Eddie portrait, will strive in the new generation, sounding the "all go" brand horn in the name of youth-oriented, new start, to join hands to open a new journey youth.
This, adidas NEO inviting budding strength has a high popularity idol Eddie joined the ranks of brand ambassador, it is recognized in his sunny outlook, affinity and personality, and pragmatic internal and other positive ener cheap jordans for sale mens gy. I believe Eddie took over after the brand ambassador, will be more comprehensive interpretation of adidas NEO Label complete diverse product line, innovative design fresh fun distinctive proposition and refused to mediocrity. He will personally demonstrate the new generation of whimsy and passionate vitality endless stream of courage.
Dynamic T-Taiwan show floor, Eddie a combination of adidas NEO Label New Year "Dragon Double Happiness" interact Retro jordans for sale ion with the audience guests, traditional elements with modern design is trendy with its perfect interpretation. The models showed off the new spring 2012 adidas NEO Label, a variety of canvas shoes, casual shoes and windproof clothing eleven locked presence eye. Every single product gives adidas NEO Label followers active in youth sunshine and color Collisions invincible optimism and youthful vigor and confidence. We believe that in the spring of 201 2, the streets, more new generation will choose adidas NEO Label, the expression of personality, publicity ideas, become a nascent "adidas NEO family." In the fresh, dynamic, positive, pro-brand under appeal, the adidas NEO into their daily lives, will start with a dream, set foot on the unknown journey, with body adidas NEO logo as heart confession, in constantly trying fresh things fresh, to enrich life more exciting.United States known artists Hebru Brantley recent planning will cooperate with Jordan Brand, and will be officially released this fall multiply linked projects and products. Up to now, although there is not much more information about this partnership, but there are rumors that the printing has two sides will work together to create a new clothing and shoes, but there was speculation will choose Air Jordan 11 shoes as a blueprint. At present, the specific release of information has not been precise implementation, but with the Jordan Brand new flagship store grand opening in Chicago, if it all relevant information linked to it, really worth to you to expect.adidas yesterday officially released the second generation of Lillard's signature shoes -- D LILLARD 2, and Lillard was also on the day of the game officially on foot. Shoes in the design of the continuation of the generation of style, slow earthquakes and material using TECHFIT boots collocation bounce and, and respectively on the left and right foot bottom engraved with the Oakland words on behalf of Lillard's hometown of Oakland, and then with the position of the "d" word logo is player specific components of the symbol, the overall design of highly personal color. Today we bring is the "Rip City" home court color HD real preview, you may wish to feel, the shoes will be officially on sale in January 22nd. source: nicekicks
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